One thing I have learned from my nearly two decades in the coaching and fitness industry is that sometimes no matter how hard you work in practice, how much you have rehearsed, or how confident you feel about your chances to win...it might not happen. At this level of competition, EVERYONE is doing the same thing...peaking for their moment to shine. Expectations can be a dangerous thing. I say this because when others hold you to a high expectation and you don't perform to their level of presumption, the fall from their grace feels even harder. Best efforts sometimes just don't get you the outcome we want...not everyone reaches the podium...but it's the experiences that drive us to continue to compete.

May 28th was the final pitch for the Sharks Pitch Competition held by Urban Impact. I was prepared, ready, and anxious to take the stage to share my pitch. I NAILED IT!!! But as I said earlier, others did too. It was in the hands of the judges, and they made the right decision. Gold, silver, and bronze awards as well as three honorable mention prizes were given out. When the dust settled...I was not awarded any of those prizes. The emotions of disbelief, irritation, anger, and sadness enveloped me, and at the time, I couldn't be happy for the winners. In hindsight, I do believe the judges got it right. Those six individuals were consistent, locked in, and delivered powerful stories about their entrepreneur's journey. I can safely say now, I am proud and happy for them!

One final curve ball came from the sponsors. I have always said that I don't mind being a "Door Kicker". This is a term that I use as a synonym for "Trailblazer". It is always hard to be the first to do something. My pitch was second on the docket, so it gave judges time to feel out the rest of the competition, loosen or tighten their grading criteria, or have expectations for following pitchers. Because we made a lasting impression, myself and another person inspired sponsors to create a new category..."Entrepreneur to Watch For". An on the spot award of $1000 was given to us!

What I lost in prize money, I gained in experience, preparation, and connection. I stood shoulder to shoulder with fellow business owners who may look to me for my advice in the future (most of the people competing were startup businesses). A client told me yesterday, "Sometimes it's not about you being put into a situation for YOU to learn, but rather those around you to learn from YOU." That hit hard for me and gave me some comfort. It's own to the next one...better prepared and fueled by the competitive spirit!

🔜 Upcoming Events at SSPT:

June 1 – Welcome Moises to the Team!

You may have already seen a new face at the gym—Moises, a fellow Marine Corps veteran, has joined the SSPT family! He’ll be shadowing and doing hands-on training as he works toward his certification. Make sure to give him a warm welcome and say hi when you see him!

June 14–15 – NSCA Northwest Regional Conference

I'm honored to co-host this major event at Edmonds College’s Black Box Theater. Experts in strength and conditioning will present cutting-edge research for tactical athletes, pros, and everyday athletes alike. I’ll be speaking on a subject close to my heart: Facility Design.

Speaking of which… we’re seeing progress at the new facility! Some of you got a sneak peek of the early stages—thanks for your support. Big things are coming!

June 15 – Happy Father's Day!

To all the amazing dads in our community—thank you for all you do!

June 19 – Juneteenth Freedom Festival

Join us at Cedar Valley Community School, 10am–3pm, to celebrate Black freedom, resilience, and culture. Moises and I will be running field games and hosting a booth—come through for some fun and fellowship!
Juneteenth is the equivalent of Independence Day for Black Americans. Nearly two years after the Emancipation Proclamation that abolished slavery in 1863. On June 19, 1865, a General Order was issued in Texas to enforce the Emancipation Proclamation and release all enslaved people. Although enslaved Black Americans were technically free folk, the 13th Amendment wasn't ratified until December 1865. As a Black man from Texas, I can't thank my ancestors enough for their resilience as I would not be in the positioning I am fortunate to be in now.
Come celebrate Juneteenth with us on June 19, 2025 10am-3pm at Cedar Valley Community School. There will be fun and fellowship starting at 10am. Moises and I will be manning a booth as well as conducting field games for the kids!

June 20-27: Last days of school and first day of summer!!

Thank you for continuing to rock with us! Summer’s here—stay active, stay hydrated, and stay safe out there.

With love and gratitude,
Federick Brooks
Owner, Sound Sports Performance and Training